Why Target Failed in Canada

Target is giving up on Canada. The retailer announced that it would close all 133 of its stores north of the border, which have been losing money since it arrived in the country less than two years ago, boldly venturing into its first international expansion.header.jpeg.CROP.promo-mediumlarge

By all accounts, the adventure has been an unmitigated disaster—a story of a company trying to accomplish too much, too fast, with too little thought. Target opened 124 stores at once in 2013. Rather than build its own real estate, it purchased leases on buildings that had belonged to Zellers, a “dying low-end retailer,” as Fortune puts it, whose locations were “dumpy, poorly configured for Target’s big-box layout, and were in areas not frequented by the middle class customers Target covets.”empty_5.jpeg.CROP.promovar-mediumlarge

But that wasn’t the real killer. Because it revved up so quickly, the company never had time to develop a working supply chain in Canada, which left its stores short on merchandise and full of empty shelves. After the market researchers Belus Capital Advisors published pictures of the barren aisles, it led to headlines like this from DailyMail.com:

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